The Real AI Race in Multifamily

There’s a common misconception I’m seeing as AI excitement builds in multifamily: that the ‘AI race’ is primarily about adopting the latest LLMs, off-the-shelf SaaS tools, and connecting a few AI agents. While it’s critically important to experiment with and adopt these tools, that’s really just keeping pace and not getting left behind.

Where the opportunity truly lies – where you build a strategic and competitive advantage – is in the intelligent application of AI to your specific operational context. Think about the nuances captured in your leasing velocity data, maintenance patterns, marketing channel effectiveness, resident feedback loops - that’s your unique fingerprint in the market.

The strategic challenge isn’t just accessing AI, but integrating it thoughtfully with this proprietary data ecosystem you already own (even if it feels messy right now!). That integration unlocks insights and efficiencies competitors simply can’t replicate from the outside.

Are you strategically evaluating how to best leverage your internal data streams to truly differentiate with AI? What perspectives are shaping your data strategy and approach?

Originally posted on LinkedIn. Join the discussion and share your thoughts there.