Jordan Silton
About Me
Product, SEO, Innovation
Hi, I'm Jordan. I have a passion for developing exceptional teams, building innovative products, and solving complex business problems. I play tennis and soccer, love sailing, and enjoy cooking.
I am Senior Director of Product, SEO at CoStar Group (Nasdaq: CSGP), the leading provider of commercial real estate information, analytics, and online marketplaces. I lead the product team including product management, user experience (UX) design, search engine optimization (SEO), and content for the Apartments.com Network of rental marketplaces.
Before working at Apartments.com, I crafted and executed SEO, analytics, paid search, retargeting, and additional digital marketing strategies for clients such as Alston & Bird, AT&T U-verse, Atlanta Ballet, Ashton Woods Homes, Cartoon Network, GameStop, Kimberly-Clark, Lowe’s, NASCAR and Zaxby’s while at Search Discovery and Relevance Advisors.
For school, I attended Emory University and hold a bachelor’s in business administration with concentrations in Marketing and Organization and Management from the Goizueta Business School and a minor in Theater Studies from Emory College.
Expertise
Creative thinker, dedicated problem solver, accomplished leader.
- Product Leadership & Strategy
- Organizational Management & Leadership
- Search Engine Optimization (SEO)
- Data Science & Analytics Strategy
- Experimentation & Website Testing
- Content Strategy & Content Marketing
- Digital Analytics & Tag Management
- Product Management & Growth
- User Experience & Interface Design (UX/UI)
- Agile Principles & Scrum Methodology
- Digital & Interactive Marketing
- Online Reputation Management
- Paid Search (PPC, Pay-Per-Click)
- Retargeting (Remarketing)
Articles
Check out my blog posts
- The Finite Game of SEO
- When You Need Custom SEO Tools, and When You Don't
- Why 301 Redirects Work Best
- How Apartments.com Automated Contextual Linking
- SMX Overtime - Enterprise SEOs Explain Tactical Approaches for Large Implementations
- How to Grow Huge Websites Like Apartments.com Through Innovative SEO Tactics
- The Future of SEO and Mobile Search
- 7 Steps to Upgrade Your Organization's Analytics
- Simple is Better for Clarifying Recommendations
- Users Want Secure Websites
- How Nonprofits Engage Mobile Users
- Google Tests Larger URL in SERPs
- Google’s Black Top Navigation
- Improve Your User Experience
- To Redesign or Not To Redesign?
- Multiple Feeds for Twitter Profiles
- Getting Started with SEO
- AdWords Location Extensions
- New Google Top Navigation
- Up In The Air
- New, Fresh Look
- Kick Start Your Marketing Career - Take the Google Advertising Fundamentals Exam
- Google Tests Website Previews
- Google Blue Arrow
- How Long Does it Take To Rank Number 1?
- Let’s Get Started
Speaking
A selection of my speaking appearances
- rvatech/ ProductFest RVA - Richmond, VA (June 2022)
- Apartment Internet Marketing Conference (AIM Conference®) - Virtual (April 2022)
- Apartment Internet Marketing (AIM) Reinvent - Virtual (August 2021)
- Apartments.com Spring Multifamily Insights Forum - Virtual (April 2021)
- Botify Crawl2Convert - Virtual (October 2020)
- Apartments.com Live - Virtual (June 2020)
- TechSEOBoost - Boston, MA (December 2019)
- Advanced Search Summit - Washington, DC (September 2019)
- Internet Retailer (IRCE) - Chicago, IL (June 2019)
- Next10X - Boston, MA (May 2019)
- SMX West - San Jose, CA (January 2019)
- STAT City Crawl - Austin, TX (2018)
- Village Workshop @ Atlanta Tech Village - Atlanta, GA (2016, 2015)
- SuperNova South - Atlanta, GA (2015)
- National Arts Marketing Project Conference (NAMPC) - Atlanta, GA (2014)
- SouthWired - Atlanta, GA (2014)
- Arts Marketing Roundtable - Atlanta, GA (2011)
To get in touch, connect on LinkedIn, send a message on Twitter, or write to jordan@jordansilton.com.