Jordan Silton

About Me

Product, SEO, Innovation

Hi, I'm Jordan. I have a passion for developing exceptional teams, building innovative products, and solving complex business problems. I play tennis and soccer, love sailing, and enjoy cooking.

I am Senior Director of Product, SEO at CoStar Group (Nasdaq: CSGP), the leading provider of commercial real estate information, analytics, and online marketplaces. I lead the product team including product management, user experience (UX) design, search engine optimization (SEO), and content for the Network of rental marketplaces.

Before working at, I crafted and executed SEO, analytics, paid search, retargeting, and additional digital marketing strategies for clients such as Alston & Bird, AT&T U-verse, Atlanta Ballet, Ashton Woods Homes, Cartoon Network, GameStop, Kimberly-Clark, Lowe’s, NASCAR and Zaxby’s while at Search Discovery and Relevance Advisors.

For school, I attended Emory University and hold a bachelor’s in business administration with concentrations in Marketing and Organization and Management from the Goizueta Business School and a minor in Theater Studies from Emory College.


Creative thinker, dedicated problem solver, accomplished leader.

  • Product Leadership & Strategy
  • Organizational Management & Leadership
  • Search Engine Optimization (SEO)
  • Data Science & Analytics Strategy
  • Experimentation & Website Testing
  • Content Strategy & Content Marketing
  • Digital Analytics & Tag Management
  • Product Management & Growth
  • User Experience & Interface Design (UX/UI)
  • Agile Principles & Scrum Methodology
  • Digital & Interactive Marketing
  • Online Reputation Management
  • Paid Search (PPC, Pay-Per-Click)
  • Retargeting (Remarketing)


Check out my blog posts


A selection of my speaking appearances

  • rvatech/ ProductFest RVA - Richmond, VA (June 2022)
  • Apartment Internet Marketing Conference (AIM Conference®) - Virtual (April 2022)
  • Apartment Internet Marketing (AIM) Reinvent - Virtual (August 2021)
  • Spring Multifamily Insights Forum - Virtual (April 2021)
  • Botify Crawl2Convert - Virtual (October 2020)
  • Live - Virtual (June 2020)
  • TechSEOBoost - Boston, MA (December 2019)
  • Advanced Search Summit - Washington, DC (September 2019)
  • Internet Retailer (IRCE) - Chicago, IL (June 2019)
  • Next10X - Boston, MA (May 2019)
  • SMX West - San Jose, CA (January 2019)
  • STAT City Crawl - Austin, TX (2018)
  • Village Workshop @ Atlanta Tech Village - Atlanta, GA (2016, 2015)
  • SuperNova South - Atlanta, GA (2015)
  • National Arts Marketing Project Conference (NAMPC) - Atlanta, GA (2014)
  • SouthWired - Atlanta, GA (2014)
  • Arts Marketing Roundtable - Atlanta, GA (2011)

To get in touch, connect on LinkedIn, send a message on Twitter, or write to