Jordan Silton
About Me
Product, SEO, Innovation
Jordan Silton is an accomplished product and marketing expert with over 15 years of experience and a proven record of driving business growth by understanding consumer behavior, improving customer acquisition, and transforming products. Currently, as the Vice President, Organic Growth & Integrations at Rent., Jordan leads efforts to enhance the rental experience by connecting the right renters with the right properties, improving efficiency, and reducing friction.
Prior to his role at Rent, Jordan served as the Vice President of Product at Angi, where he contributed to the company's return to profitability by establishing the product growth organization and enhancing demand generation and conversion. During his tenure at CoStar Group, he served as the Senior Director of Product, playing a crucial role in achieving record-breaking milestones and propelling Apartments.com to the forefront of the apartment rental industry. Earlier in his career, Jordan held leadership positions at Relevance Advisors and Search Discovery, successfully executing digital marketing campaigns for clients such as Alston & Bird, Ashton Woods, AT&T, Chick-fil-A, GameStop, and Zaxby's.
Jordan holds a degree in business administration from Emory University's Goizueta Business School and a minor in Theater Studies from Emory College. He also speaks at conferences in the multifamily, product, and marketing industries, including Internet Retailer, Search Marketing Expo, and Apartment Internet Marketing, among others.
Beyond his professional endeavors, Jordan has a deep passion for theater and the arts. In his spare time, he plays sports like soccer, tennis, and sailing. He also enjoys cooking and experimenting with new recipes. Originally from Boston, MA, Jordan now calls Atlanta, GA his home, where he lives with his wife and three children.
Expertise
Creative thinker, dedicated problem solver, accomplished leader.
- Product Strategy & Leadership
- Marketing & Demand Generation
- User Experience Design (UX/UI)
- SEO, SEM & Digital Advertising
- Experimentation & A/B Testing
- Conversion Optimization (CRO)
- Agile Product Development
- AI/ML, Analytics & Data Science
- Storytelling & Data Visualization
Articles
Check out my blog posts
- What AI Is Really Teaching Us About Being Human
- The Future Purpose of Your Website
- Get Ready for Gemini Agent Mode
- AI's Unglamorous Plumbing Phase
- AI Agents vs. Agencies vs. Human Agency
- CB Insights AI 100 and Sustainable Innovation
- Cluely's Controversial AI Launch and Shifting Ethics
- Vibe Coding with My Pre-Teen
- Google's Prompt Engineering Guide Essentials
- The Real AI Race in Multifamily
- How to Optimize the Customer Journey for Increased Conversion Rates
- Updating My Bio with ChatGPT, A Review
- The Finite Game of SEO
- When You Need Custom SEO Tools, and When You Don't
- Why 301 Redirects Work Best
- How Apartments.com Automated Contextual Linking
- SMX Overtime - Enterprise SEOs Explain Tactical Approaches for Large Implementations
- How to Grow Huge Websites Like Apartments.com Through Innovative SEO Tactics
- The Future of SEO and Mobile Search
- 7 Steps to Upgrade Your Organization's Analytics
- Simple is Better for Clarifying Recommendations
- Users Want Secure Websites
- How Nonprofits Engage Mobile Users
- Google Tests Larger URL in SERPs
- Google’s Black Top Navigation
- Improve Your User Experience
- To Redesign or Not To Redesign?
- Multiple Feeds for Twitter Profiles
- Getting Started with SEO
- AdWords Location Extensions
- New Google Top Navigation
- Up In The Air
- New, Fresh Look
- Kick Start Your Marketing Career - Take the Google Advertising Fundamentals Exam
- Google Tests Website Previews
- Google Blue Arrow
- How Long Does it Take To Rank Number 1?
- Let’s Get Started
Speaking
A selection of my speaking appearances
- Botify Connect - Chicago, IL (October 2023)
- rvatech/ ProductFest RVA - Richmond, VA (June 2022)
- Apartment Internet Marketing Conference (AIM Conference®) - Virtual (April 2022)
- Apartment Internet Marketing (AIM) Reinvent - Virtual (August 2021)
- Apartments.com Spring Multifamily Insights Forum - Virtual (April 2021)
- Botify Crawl2Convert - Virtual (October 2020)
- Apartments.com Live - Virtual (June 2020)
- TechSEOBoost - Boston, MA (December 2019)
- Advanced Search Summit - Washington, DC (September 2019)
- Internet Retailer (IRCE) - Chicago, IL (June 2019)
- Next10X - Boston, MA (May 2019)
- SMX West - San Jose, CA (January 2019)
- STAT City Crawl - Austin, TX (2018)
- Village Workshop @ Atlanta Tech Village - Atlanta, GA (2016, 2015)
- SuperNova South - Atlanta, GA (2015)
- National Arts Marketing Project Conference (NAMPC) - Atlanta, GA (2014)
- SouthWired - Atlanta, GA (2014)
- Arts Marketing Roundtable - Atlanta, GA (2011)
To get in touch, connect on LinkedIn, send a message on Twitter, or write to jordan@jordansilton.com.