Jordan Silton


About Me

SEO, Analytics, Innovation

Hi, I'm Jordan. I have a passion for solving complex and challenging business problems. I play ultimate frisbee, love sailing, and enjoy cooking.

I am Senior Director, SEO & Analytics at CoStar Group (Nasdaq: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. I lead the search engine optimization (SEO), content, and data science practices for the Apartments.com Network of rental marketplaces including Apartments.com™, ForRent.com®, Apartment Finder™, ApartmentHomeLiving.com™, Apartamentos.com™, WestsideRentals.com™, ForRentUniversity.com®, AFTER55.com™ and CorporateHousing.com™.

Before working at Apartments.com, I crafted and executed SEO and digital media strategies for clients such as Alston & Bird, AT&T U-verse, Atlanta Ballet, Ashton Woods Homes, Cartoon Network, GameStop, Kimberly-Clark, Lowe’s, NASCAR and Zaxby’s while at Search Discovery and Relevance Advisors.

For school, I attended Emory University and hold a Bachelors in Business Administration with concentrations in Marketing and Organization and Management from the Goizueta Business School and a minor in Theater Studies from Emory College.


Expertise

Creative thinker, dedicated problem solver, accomplished leader.

  • Search Engine Optimization (SEO)
  • Data Science & Analytics Strategy
  • Experimentation & Website Testing
  • Content Strategy & Content Marketing
  • Digital Analytics & Tag Management
  • Agile Principles & Scrum Methodology
  • Organizational Management & Leadership
  • User Experience Optimization (UX)
  • Digital & Interactive Marketing
  • Online Reputation Management
  • Paid Search (PPC, Pay-Per-Click)
  • Retargeting (Remarketing)

Articles

Check out my blog posts


Speaking

A selection of my speaking appearances

  • Click Summit - Raleigh, NC (May 2020)
  • TechSEOBoost - Boston, MA (December 2019)
  • Advanced Search Summit - Washington, DC (September 2019)
  • Internet Retailer (IRCE) - Chicago, IL (June 2019)
  • Next10X - Boston, MA (May 2019)
  • SMX West - San Jose, CA (January 2019)
  • STAT City Crawl - Austin, TX (2018)
  • Village Workshop @ Atlanta Tech Village - Atlanta, GA (2016, 2015)
  • SuperNova South - Atlanta, GA (2015)
  • National Arts Marketing Project Conference (NAMPC) - Atlanta, GA (2014)
  • SouthWired - Atlanta, GA (2014)
  • Arts Marketing Roundtable - Atlanta, GA (2011)

To get in touch, connect on LinkedIn, send a message on Twitter, or write to jordan@jordansilton.com.